Manish Malhotra needs no introduction. His areas of creativity and genius span the broad spheres of Bollywood design, styling, prêt, diffusion and the everlasting bridal and couture, Manish is a pioneer in the field of fashion in India today. His diffusion label ‘MANISH MALHOTRA’ has become a hot seller since its launch in 2004 and has proved once again why he is the country’s hot favorite when it comes to dressing up India’s most beautiful and glamorous.
The label ‘MANISH MALHOTRA’ is the country’s first dedicated diffusion label. Currently retailing across Bombay, Delhi, Bangalore, Chennai, Hyderabad, Dubai, Canada, London and Singapore, the label’s uniqueness lies in every piece’s adaptability to occasions and its unique pricing strategy. In true Manish style the clothes are in bright colours – sequins and tassels on sheer, free flowing silhouettes, boho chic kurtis and kaftans, textured skirts with sparkle, embroidered shirts for men with unusual embellishments that immediately capture the eye.
The label plays strongly on colour and texture, with soft fabrics draping the body. And with prices starting at Rs. 2800, now everyone can own a MANISH MALHOTRA. The best bit is the flexibility of the garments – they can be worn at formal as well as informal occasions. The label strikes the perfect balance between prêt and haute couture, which, combined with his uncanny ability to trend forecast is one of the main reasons for its success.
Manish has designed the wedding trousseaus for some of the most beautiful and high profile people in the country including Mr. Vilasrao Deshmukh’s Family, Mr. Praful Patel’s Family, Mr. Narayan Rane’s Family, Mr. Ruia’s Family, Mrs. Sharmila Thackrey, Mrs. Parmeshwar Godrej, Mrs. Neerja Birla, Mrs. Jindal, the Dhoot Family, the Raheja Family, the Hinduja Family, etc. also actress like Karisma Kapoor, Bhoomika Chawla and Kajol, and has also designed trousseaus for several weddings of affluent families from in Indonesia, Dubai, London, Canada, Antwerp, America, Thailand, Kenya, South Africa, Singapore and all across the globe.
Over Manish's long spread career he has formed many associations with top global corporations like American Express Bank, Citibank, Wizcraft, Barclays Bank, Thai Gems and Jewelers Association, Deutche Bank, HSBC, Kotak Wealth Management, Moet & Hennessey and many more. He has showcased his exclusive collections at various fashion shows around the world.
Over 18 years ago Manish Malhotra started designing costumes for films – his greatest passion till date. Stars like Kareena, Karishma Kapoor, Priety Zinta, Rani Mukherjee, Urmila Matondkar, Kajol, Deepika Padukone, Amisha Patel, Katrina Kaif, Madhuri, Sridevi, Hema Malini and many more swear by Manish’s design acumen.
His career in costume designing is paved with several awards for costume designing such as the first ever Filmfare Costume Award for Urmila Matondkar’s costumes in Rangeela, the Showtime Opinion Poll Award for his look for Karisma Kapoor in Raja Hindustani, the Siemen’s Viewer’s Choice Award for Dil to Pagal Hai, the Lux-Zee Cine Award and the Bollywood Award in New York for his work in Kuch Kuch Hota Hai.
Today, after being the only designer to manage the delicate balance between costume designing and mainstream design, Manish’s retail label ‘MANISH MALHOTRA’ looks set to revolutionize the fashion market with its strong focus on wear ability, glam-quotient and as always, in Manish Malhotra’s case, the clothes and sales speak for themselves.